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Despite the fact that the trading volume of non-fungible tokens (NFT) in the second quarter fell by 40%, in the conditions of the crypto winter, the global sports brand Nike began to profit from digital tokens.
Since its launch, Nike’s NFT-related projects have generated more than $185 million in revenue for the company, making it the brand with the most revenue from the new tool.
Dolce & Gabbana, Tiffany, Gucci and Adidas close the top five largest brands in terms of total NFT revenue on the Ethereum blockchain.
Revenues from Nike’s NFT projects. Source: Dune
The IRL Brand NFT dashboard shows us how profitable NFT has become for the world’s biggest brands. Note that, despite the revenue, prices for NFT Nike fell, recording a peak in February and April 2022.
Nike NFT Market Index. Source: Dune
Nike’s achievements are especially valuable against the background of the fact that the results of a new Finbold study, published on July 21, indicate that more than 30% of cryptocurrency users are not ready to buy NFT.
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