In recent years, the global economic outlook has become uncertain due to the COVID-19 pandemic, the digital revolution, and geopolitical events that are bringing sweeping changes to global business and financial markets, not to mention people’s daily lives. In an era of uncertainty, the development of digital innovations, including cryptocurrencies, NFT (non-fungible tokens), decentralized finance (DeFi), the Metaverse, etc., has surprisingly accelerated, as most crypto-natives and tech-savvy people strongly Believe in the basis of cryptocurrencies: the blockchain, which is a distributed and decentralized public ledger that exists on the network.
The Power of Unity
Bitcoin is the first original blockchain case study to prove that the new technology can securely store information without the need for centralized management, as any additional data will be verified and reproduced by a large network of hundreds of thousands of computers, i.e. why decentralization, immutability and transparency are the main features of new technologies.
In the evolving digital world, teamwork and collaboration are key factors, so the cryptocurrency craze continues even into the crypto winter. Whether new or old institutional investors, they are still attracted to the opportunity to enter the cryptocurrency market at low tide and keep their fingers crossed for prices to recover in the crypto spring.
The Fortitude of the Legend
As the old saying goes, “Survival of the fittest “only the most secure and reliable blockchain-based system can stand out from the crowd and weed out intruders.
Poloniex, one of the oldest and most legendary cryptocurrency exchanges in the world, is one of them, as it has partnered with Polygon , the leading platform for scaling and developing the Ethereum infrastructure, to facilitate the adoption of Web3 after cooperation with Fantom Foundation , a decentralized application (dApp). focused on blockchain in March 2022 to help scale its ecosystem to support smart contracts in the future, as reported Investopedia .
Over its eight-year history in the crypto market, the legend has consistently demonstrated great resilience that it has still reinvented, gained new blood, and achieved profitability despite the current unpredictable environment, especially during the years-long pandemic.
According to CoinMarketCap , Poloniex is among the 25 largest cryptocurrency exchanges in the world since its inception in 2014. Following its acquisition by Justin Sans in 2019, Poloniex has focused on its diverse global customer base and has successfully grown into a truly international exchange providing secure trading for millions of crypto investors in nearly 100 countries and regions with accessible languages, including English, Chinese, Vietnamese, Turkish and Russian, making Poloniex one of the leading exchanges in terms of market share in the Asia-Pacific region (APAC) and the Commonwealth of Independents. States (CIS) where the main priorities of the Poloniex expansion plan are located.
According to Poloniex’s analysis of cryptocurrency market trends in 2022, the Asia-Pacific region and the CIS are considered emerging markets. As for the latter, economic growth leads to an increase in demand for cryptocurrency, despite a combination of political views on digital assets. In addition, mining activities in the region are very active, which creates a higher level of cryptocurrency adoption. Whereas, some countries in the APAC region, such as Japan and Korea, are more mature and have seen steady growth in cryptocurrency users. Moreover, the crypto ecosystems of these countries have grown to a certain extent, despite the tightening of the rules.
If we further divide the APAC region into different connotations of the area, we see that there is also a huge potential for futures trading in South Asia, which people are using on cryptocurrency insanity to diversify their financial portfolios despite political pressure. Meanwhile, Southeast Asia is another potential market for crypto whale breeding, especially in Thailand, Vietnam, Malaysia, and Indonesia, as they are more adaptive to cryptocurrencies and other crypto derivatives.
Extend crypto traces
To expand the above-mentioned markets, Poloniex proled several global tours between May and July 2022. The first stop was in Kuala Lumpur, Malaysia, and the second in Ho Chi Minh City, Vietnam, two of which attracted a total of about 200 crypto enthusiasts. join to understand the dynamics of the cryptocurrency market and the current movements of the legendary crypto exchange, not to mention the exchange of ideas with like-minded people.
Poloniex embarked on its second global tour in Ho Chi Minh City, Vietnam, on June 11, 2022. Source: Poloniex
As mentioned earlier, Poloniex, the trendsetter, has partnered with Polygon , a startup based in Mumbai, India, and in recent years, the country has nurtured many companies to develop blockchain applications and crypto innovation. As such, the crypto markets in the country are still very active as the Indian authorities are currently formulating a policy regarding Web3 as stated in the Financial Express . Consequently, Poloniex will also focus on the Indian market and expand its global tour to Bangalore to present the local community with a variety of exciting programs.
During Poloniex’s first global tour in Kuala Lumpur, Malaysia, a panel discussion with crypto enthusiasts took place on May 8, 2022. Source: Poloniex
LATAM MENA, the next frontiers of cryptocurrency
Poloniex’s recent global tours focus on a wide variety of topics, from announcing a partnership with a marketplace APENFT ; demystification Web3 and the Metaverse; optimization of the new trading system; introduction stable coin TRONs USDD ; and referral program Poloniex Space Traveler etc.
With a great vision for the future, Poloniex’s upcoming marketing campaigns are not limited to the above countries. Instead, the cryptocurrency exchange is now shifting its focus to Latin America (LATAM), the Middle East and North Africa (MENA) to create local teams to serve communities.
Consumers from Africa, Asia and South America are more likely to own or use cryptocurrencies according to Statista Global Consumer Survey 2021 a year that brought together 55 different research reports to identify countries in which cryptocurrencies are most popular.
As the results show, 42% of respondents in Nigeria, almost one in three, mentioned using or owning some type of cryptocurrency in the past year, thanks to which the African country remains in first place in the list. Meanwhile, Kenya is another African country on the list, as shown in the table below. And Thailand ranks second, followed by the Philippines and Vietnam. So far, Argentina is the only country in Latin America that has not made it into the top ten.
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