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The National Hockey League (NHL) creates a marketplace for non-fungible tokens (NFT) for hockey collectibles. For this initiative, the North American Professional Hockey League resorted to the services of the NFT platform Sweet.
Together, the two organizations will create a unique NFT trading platform for the NHL, which will include unique gamified NFTs.
I think it’s fair to say it’s one of the biggest licensing deals we’ve made in league history. It’s very profitable.
We think we have tremendous growth potential going forward,” said NHL Executive Vice President of Business Development and Innovation David Lehansky.
According to Lehansky, this will be a cross between a full-fledged NFT trading platform and a site that will feature digital collectibles from previously unpublished moments of the upcoming 2022-23 league season. These will be videos with archival moments.
NHL fans will be able to collect and trade NFT, which will represent former and current players from the major hockey leagues. They include Wayne Gretzky, T Domi, Sidney Crosby and Mario Lemieux.
The NHL’s announcement follows similar initiatives by other major U.S. sports leagues — major league baseball, the National Football League and the National Basketball Association.
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