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Digital fashion collecting startup SKNUPS has raised $3.5 million in pre-funding.
The investors were Redrice Ventures, Blue Wire Capital and Adelpha.
The company also announced a deal with Dolce and Gabbana, which appeared on its website today to introduce their styles to online gaming.
SKNUPS, pronounced “skin-ups,” was founded in 2020 but launched in stealth mode in open beta in December 2021. Since then, the brand has partnered with promising fashion designers, but the dolce and Gabbana partnership is its first major collaboration.
Fashion brands are increasingly using the concept of virtual stores, crypto payments, and NFT. Earlier this week, Lacoste launched NFT. Last week, Farfetch began accepting cryptocurrency payments.
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