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Non-fungible tokens (NFTs), according to the aggregate opinion of cryptanalysts, have become a new milestone in the evolution of the digital Web3 space. The possibilities of applying NFT, according to their conclusions, range from manifestations of visual art to participation in the management of decentralized associations (DAO).
This did not go unnoticed by investors. According to the analytical data of the Google Trends agency, a huge increase in user interest in the NFT segment in the results of search queries was recorded.
Amid the popularity of the sector, the global market capitalization of non-fungible tokens has reached $12 billion, according to data as of June 3, 2022. The daily cash turnover is estimated at tens of millions of US dollars, while the number of completed transactions exceeded the figure of 20 thousand.
Experts explained: the scope of NFT implementation is constantly expanding in search of new opportunities. At the moment, non-fungible tokens are used in the art industry, the concepts of the game mechanics of the Metaverse, and also participate in the activities of well-known brands.
The trend of searching for fundamentally new manifestations has led NFT developers to a deeper introduction into the marketing experience, as well as global management of the activities of popular manufacturers, as recently stated by the head of the laboratory of The Hundreds Bobby Kim.
Experts noted that enterprises can use NFT as a management opportunity that will give owners of non-fungible tokens the right to make decisions. Participation in beta testing, selection of products and marketing models will be directly related to the needs of the ultimate asset owner.
Changing the dynamics and vector of brand development will be made based on the principles of investment and at the same time as a manifestation of fandom or collecting unique items, accompanied by the laws of a scarce economy.
Earlier, the editors of the Crypto.ru reported that the management of the company Size reported on the collection of $ 6 million during the funding round of Series A. The main investor was the Three Arrows fund.
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