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Researchers from Block stated that there is a direct correlation between the probability of buying and the level of awareness of digital assets.
They interviewed 9500 respondents from North America, Europe and the Middle East, as well as countries in the Asia-Pacific region.
41% of those who called their knowledge of cryptocurrencies sufficient, stated a high probability of buying bitcoin in the next 12 months. Among those who rated their level insufficient, there were only 7.9%.
Experts have identified the greatest interest in digital assets in Nigeria, India, Vietnam and Argentina.

Data: Block.
Among the reasons for the unpreparedness to buy bitcoin, the respondents called the lack of necessary education (51%), fears of potential theft (32%) and high volatility (30%).
Respondents from relatively low-income countries consider the first cryptocurrency as a means of payment or for use in transfers (40%).
In countries with higher incomes, half of the study participants consider bitcoin as an opportunity to earn money, 30% as an opportunity to diversify the investment portfolio.

Data: Block.
Experts also found a high correlation between the desire to buy bitcoin and the inflation observed in the respondent’s country. The largest percentage (45%) among those who consider digital gold as a protection against a significant increase in consumer prices is among the inhabitants of Argentina.

Data: Block.
The study also showed a higher awareness of Bitcoin compared to Ethereum – 88% and 43% of respondents, respectively, knew about these digital assets.
Recall, FTX CEO Sam Bankman-Fried questioned the ability of bitcoin to become a popular payment system due to the inefficiency and high environmental costs of its blockchain.
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