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Swiss luxury watch maker Tag Heuer has announced the introduction of cryptocurrency payments for all online purchases on the site in the US.
A new version of crypto payments appeared thanks to a partnership with the BitPay processor. In total, 12 digital currencies will be supported, including Bitcoin, Ethereum, Dogecoin and five stablecoins pegged to the dollar.
As part of the pilot project, there will be no minimum purchase amount for US customers, the maximum amount will be limited to $ 10,000. The company stressed that the new payment method was introduced due to an increase in the number of customers using digital currencies.
In addition, as stated, crypto payments were the first step towards Web3, the integration of blockchain technology and the release of NFT.
As a luxury brand, we had to make sure that the entrance to Web3 would meet our quality standards.
Thanks to our flexible approach within the company and with the support of BitPay, we can immerse ourselves in this new financial world in the best possible way,” said TAG Heuer CEO Frédéric Arnault.
In addition to Tag Heuer, another Swiss luxury watch manufacturer Breitling began producing NFT in addition to physical watches, and watch brand Jacob & Co also integrated payments in cryptocurrency.
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