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Misunderstanding of the technology has become the most popular reason why users refused to invest in digital assets. This is evidenced by the data of a survey conducted by the company Coupon Follow.
The study involved 1172 US residents aged 18 years and older, who have never invested in cryptocurrencies.
42% of respondents did not dare to buy coins, because “they do not understand their value.” 39% are concerned about volatility. 35% consider cryptocurrencies a scam – more often than others, this reason was called by representatives of the generation baby boomers (44%).
Another 24% said they were not competent enough to buy an asset.
Data: Coupon Follow.
18% of respondents said that at some point they downloaded applications of cryptocurrency exchanges to the phone, but did not use them. Some lacked knowledge, others were afraid of unstable prices, others were concerned about the security of software.
Data: Coupon Follow.
Only 6% of Americans who do not currently own cryptocurrency said they are ready to buy it in the near future.
To change the skeptical mood of the respondents, additional information about the benefits of investing in cryptocurrencies would help. 18% think so.
16% would decide on the first purchase in the presence of a higher current income – most often this answer was given millennials.
Representatives Generation Z in turn, they are interested in state regulation and control over the market by law enforcement agencies.
Data: Coupon Follow.
In the case of purchase, the first coins for the majority of respondents would be Bitcoin, Ethereum or USD Coin.
Data: Coupon Follow.
Recall, according to an earlier ForkLog survey, in 2021, the investment portfolio of almost 81% of cryptocurrency owners showed profitability.
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